We were tired of having so much clutter, and we aspired to have less in life and to live more. Getting into Minimalism, we asked "What could we add to the house without adding the clutter?" and that's when we found our obsession to houseplants. We realized that the less stuff we own, the happier we were, with plants being the only exception to that rule. It actually made us happier the plants more we added.
Since then, we've dedicated our mission to share the same experience of cutting own the unnecessary to own back our time and mental clarity. We're reconnecting nature back with modern society, and houseplants are a perfect stepping stone to that goal.